Organic revenue grew 58.7% in less than 120 days as keyword rankings increased from 1,389 to 2,287 and organic sessions rose by 76.06%.
Hope&Plum already had a strong reputation in the baby care space, backed by years of experience and a product line known for balancing affordability with quality. The brand had real market credibility, but it was not yet capturing enough search visibility across the product terms that matter most when parents are actively comparing carriers and ready to buy.
That created a clear growth gap. Even with an established presence, Hope&Plum still needed stronger rankings for high-intent searches tied to baby slings, ring slings, newborn carriers, and other core product categories. The opportunity was not just to generate more traffic, but to win more of the searches that signal immediate purchase intent and turn that demand into revenue.
We focused on building stronger visibility around the exact searches most likely to drive sales. The strategy centered on expanding keyword coverage, improving rankings for core baby carrier terms, and pushing high-value phrases closer to the top of the search results where buying intent is strongest.
At the same time, CRO support helped ensure the increase in traffic translated into commercial results. The objective was not simply to grow sessions, but to bring in more qualified organic visitors and improve the likelihood that those visitors would convert once they landed on the site. That combination of SEO growth and conversion-focused execution helped turn higher rankings into meaningful revenue performance.
In less than 120 days, Hope&Plum increased its ranking keyword footprint from 1,389 to 2,287 and generated $263,338 in organic revenue. That marks a 58.7% increase in organic revenue over the previous period.
Organic sessions also climbed by 76.06% during the same window, and CRO efforts helped the site capitalize on that added traffic with stronger conversion performance. The result was not just more visibility, but more revenue from organic search.
The ranking gains were especially strong across high-intent terms. “Backpack carrier” moved from position 56 to 3, “newborn sling carrier” improved from 51 to 2, “infant sling” rose from 28 to 1, and “infant sling carrier” also climbed from 28 to 1. Hope&Plum also reached top positions for terms like “baby ring sling,” “lark baby carrier,” “ring sling carrier,” and “best ring sling,” while entering the rankings for valuable searches such as “best baby carriers,” “best baby sling,” and “best infant sling carrier.” These gains helped the brand capture more qualified traffic at the moment shoppers were actively looking for the exact products Hope&Plum offers.
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Revenue‑Grade SEO for eCommerce Brands
