In just 90 days, Lemon Jelly increased revenue by 61%, generated $120,408 in organic search revenue, and expanded its keyword footprint by 428.
Lemon Jelly operates in a market where search visibility directly influences discovery, product comparison, and purchase intent. In footwear, shoppers often search by style, season, and product type before they buy, which makes keyword coverage and ranking position especially important.
The challenge was that Lemon Jelly needed stronger organic visibility to compete for those searches and capture more revenue through search. The opportunity was not just to rank for branded terms, but to build presence across commercially relevant footwear searches that could bring in new customers actively looking for products like rain boots, sandals, and vegan boots.
We built the strategy around expanding Lemon Jelly’s organic footprint quickly while improving rankings for the terms most likely to drive product discovery and sales. The campaign focused on helping the site gain visibility for targeted non-branded keywords tied to specific footwear categories and seasonal demand.
Rather than relying on a small set of existing terms, the strategy aimed to create broader keyword coverage from scratch. That meant moving new searches into meaningful ranking positions, increasing page-one presence where possible, and building the kind of organic visibility that could support both traffic growth and revenue growth over a short period.
Between January 10 and April 10, 2023, Lemon Jelly generated $120,408.64 in total sales, representing a 61% increase over the previous period. That performance shows how quickly stronger search visibility can translate into commercial results in a competitive footwear category.
Over the same 90-day window, the site expanded its organic keyword footprint by 428. By month 3, Lemon Jelly had achieved rankings for 15 of 55 targeted keywords, with 2 already on the first page and 10 reaching the top 5 pages from scratch.
Some of the most notable keyword gains included “fancy rainboots” moving from beyond position 100 to page 1 at position 10, “fashionable rainboots” improving from 44 to 10, and “vegan boots sale” climbing from 18 to 12. Additional movement included “women’s adjustable slides” from beyond 100 to 14, “summer sandals for women” from beyond 100 to 14, and terms like “vegan winter boots women’s,” “girls rain boots,” and “women slides for sale” moving from no visibility into meaningful ranking positions.
For a brand in a style-led ecommerce market, the result was a clear jump in search visibility, stronger keyword coverage, and a revenue lift in just three months.
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Revenue‑Grade SEO for eCommerce Brands
